PHILOSOPHY

L.I.F (Lost Idol Family) is a growing brand & community developed by British-Nigerian Artist/Designer Skiifinitii. The family is a safe-space for creative innovators, misunderstood outcasts & underestimated underdogs to connect as one. With each piece heavily inspired by faith, family, authenticity & self-expression - we encourage all family members to live to the fullest by the same core values.